E-commerce Websites have been the rage in India since a decade now. The first company to bring this to Indians was Flipkart, and then as time progressed we saw multiple ecommerce platforms like Amazon, Snapdeal, Shopclues, Myntra etc.
These websites have completely revolutionized the way we purchase or sell products. With a tap on our mobile, we can get our favourite products right at our doorstep.
So what makes these sites so special? Ecommerce websites help your business to build and maintain a great customer base. They help your customers in conveniently exploring a wide range of products/services online with devices on hand. Customers can save items for purchase with modern cart generating software.
Well for companies, picking an ecommerce platform to build an online business can be scary sometimes. Even after they buy their domain, build up their homepage, product pages, more information pages, check out page, and finally thank you page; there still remains a huge technology stack that requires to be integrated on their ecommerce site.
This technology stack may include- help desk feature, live chat bot, e-mail service provider, call tracking and exit intent feature.
The aforementioned integrations take a lot of time, effort, and resource to configure and take even more time to optimize. That’s why, selecting a suitable eCommerce platform from the beginning is paramount.
Among the various e-commerce platforms available on the Internet, Shopify is the first name that comes to mind when it comes to choosing the best e-commerce Platform.
Shopify since its inception has been on the cutting edge of integrations, technology stacks, mobile responsive designs, themes and optimizations.
So in this blog of Sampark Infoways, let’s dive deep into what is Shopify and why it’s the best ecommerce platform for small and medium businesses.
What is Shopify
As we mentioned earlier Shopify is one of the best and easiest ecommerce building platform on the internet today. It allows businesses to launch their own online stores— then use it to promote and sell products to audiences all over the world.
The platform provides its user with a user-friendly interface and amazing design styles. This makes it a great choice for beginners who want to create and manage their own stores.
Shopify being the best ecommerce platform for small and medium businesses, is an amazing option for business owners who want to uphold a unique and professional visual identity for their brands.
Shopify is a secure and reliable software that serves as a full bundle for your ecommerce website and helps you effortlessly set up different web pages with an inbuilt online editor, sell in multiple locations with the help of local language support and tailor online stores as per your preference.
Why you should choose Shopify to set up your ecommerce website-
Easy to Use
Shopify has always been the easiest ecommerce building platforms. It is not only built for expert developers but also for complete beginners.
Shopify lets anyone having fundamental knowledge on how to use a computer to run their ecommerce site. Also it helps standard users sell their products through a user-friendly interface.
Users on Shopify can design their pages, add products, and process orders with just few clicks. Its simple drag-and-drop tools help users save time and avoid taking the help of an expert any time the user wishes to make a small edit on his/her web page.
Shopify saves you from doing a lot of work to launch your site. The best part is- you don’t have to carry out regular maintenance to keep it up.
With Shopify’s robust customer support, most businesses solve their technical problems within few minutes.
Incredibly Affordable
To help new users try out all the features and get used to the interface, Shopify offers them 2 weeks of free trial. Along with the free trial, you can also purchase their paid plans to continue their services.
The basic plan of Shopify costs $29 (2156 INR) per month, and it also comes with a 10% discount on the yearly plan. The annual plan lets you to build a fully functional ecommerce store with unlimited hosting, bandwidth, and products.
According to the current price trends of the market, we feel these fees are suitable for any small or medium business that’s looking to grow with e-commerce.
You can also check the updated pricing of these plans on Shopify Pricing Page.
Hosted solution
If you’re just starting out to launch your online ecommerce site, web hosting can be a real challenge.
Hosting an ecommerce site demands a particular level of technical support and much spare time, which something newly formed hosting companies are particularly short on.
However, being a cloud-based setup, Shopify provides your site hosted solutions where you don’t need to worry about servers and databases. With hosting support from Shopify, you can access your store from anywhere with your admin login details & an internet connection without any setup.
Most importantly, Shopify supports you in managing payment gateway, which makes your work easy and hassle-free.
Also Read: What is WordPress and why you should use it to make your website?
Highly Secure and Reliable
Nowadays, the advents of cyber attacks have increased drastically. The days of armed burglary have been replaced by attackers behind computers rummaging for data they can steal. Therefore, businesses should take extra care in securing their data.
Your ecommerce website contains sensitive information about your customers, including payment and contact details. So, you must ensure that your site is safe and not hacked.
To prevent your site getting hacked, it needs to be hosted on a secure platform running on a safe system. Your software must also be updated with the latest security definitions. Maintain daily backups of your site to avoid losing your store data in case of a data breach.
Shopify understands the security concerns of businesses and so it offers the best service in terms of security as well as seamless integration among the payment providers. Having a built-in speed detector, it enables its users to complete payments at very less loading times.
Shopify takes care of maintenance of all servers and upgrades to keep your online store and shopping cart available at all times. It also ensures that the pages load quickly.
Most important security feature that Shopify provides is that – it can enable SSL certificates for your store for encrypting all data and passing it through a secure connection. It also takes care of PCI compliance for you.
Wide range of Themes that suit your preference
Shopify comes with highly attractive design options created to give a professional and elegant look to your business.
Users can access tons of free and premium themes according to their preference. All theme templates load fast and work responsively on all screen sizes. This makes a great choice for keeping visitors longer on your site.
Every Shopify theme has the ability to leave a long-lasting impression on your visitors and make your brand gleam.
There are a total of 160 different themes including free and paid, to choose from in the Shopify Theme Store. All Shopify themes are mobile responsive, and can be fully customized by editing its code. Hundreds of pre-designed themes are available on sites such as ThemeForest.
Creating a beautiful and unique brand identity of your online shop was never this simple.
24/7 customer support
You might require some technical assistance while running an online store. Shopify Team is big on customer support as they’re ever ready to help users 24 hours a day, 7 days a week. Shopify’s response time is near to few seconds, leaving your business never on its own.
Users can get in touch with them through phone, email or web chat whenever they encounter any glitch or issue. But that’s not all, there are many community forums, thousands of threads on Reddit and Quora, Youtube tutorials, extensive documentation in the Shopify Help Centre and a range of advanced Shopify University guides to help you solve any complex issue.
Also Read: 16 Main Features of Ecommerce Websites that you need to Consider
Offers incredible scalability
Every business strives to grow itself gradually with the course of time. For businesses, scalability is always a priority. Shopify offers inexpensive scaling solutions and enhanced customer management options for businesses having high resource and size demands. And all of this could be accomplished without involving any additional work.
With Shopify’s scalable options you can add as many products as you want with a few clicks on your admin panel and can process increased amount of orders hassle-free.
Shopify’s powerful servers and secure hosting packages can tackle more than 4,000 checkouts per minute before it starts throttling. This figure’s more than 99% of all stores one will ever see. This is why Shopify is suitable for global performance requirements handling visitors from all over the world.
For businesses that are just starting out, these plans may often be unnecessary. Usually the basic plan is enough for most small businesses but as they expand their business, they can switch or upgrade your Shopify plan immediately at any time.
SEO & Marketing tools
No matter how much your products or services are high in value, you’ll be pulling down the virtual shutters in no time if your ecommerce store isn’t visible to potential customers.
To help users with this problem, Shopify offers powerful Search Engine Optimisation (SEO) features that help users’ website rank higher in search results so customers can find their business.
With Shopify users can have access to advanced analytics to tell them where their customers are coming from so you can configure your marketing accordingly. You can also recruit SEO company to help you with this process, such as – Sampark Infoways.
Check out our page to know more about our SEO services.
Shopify’s app store provides you access to a large range of marketing tools comprising of social media integration, product reviews and email marketing.
Conclusion
Creating a successful online ecommerce store does not only require the ease of browsing and attractive appearance, but also it needs consistent support of the developer to make the store is more convenient to use.
If you are looking for getting assistance in building an online store for your business, you might as well contact Sampark Infoways.
We’re a reliable Ecommerce development company and Shopify development company in Raipur that holds expertise in providing businesses the competitive edge by offering enterprise-standard ecommerce solutions.
Visit our site to know more.
