A logo is a symbol, name or brand of the company. The logos are utilized by firms or companies because they represent a true image of their culture. An Image can speak dozens of words. Usually People say this is easier to keep in mind a single image through words alone. Our eyes are attracted by the images of well-designed logos for printing documents & websites.
Types of Logos:
Logo designs are of two basic types:
- Typographic logos
- Symbolic/ Iconic logos
1) Typographic logos: Typographic Logo is an art & technique of arranging type to make written language legible, readable, and appealing when displayed. The term typography is applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing and adjusting the space between pairs of letters Typographic logos are the most usual type of logo designs, since these are the formation of no-nonsense & to-the-point typography. It’s an easy and straightforward way of defining an organization.
2) Symbolic/ Iconic logos: Symbolic logos designed with a symbol or icon with the company name typeset alongside which represents the business and its values. Based upon their content, symbolic logos can also be divided into two sub-categories:
- Descriptive logos
- Abstract logos
- a) Descriptive logos:In General Words, a Descriptive logo tells “Here What We Do.” Descriptive Logo draw a connection between visual message and company products or services. These types of logos represent real product, show the business’ area of expertise, or define the firms cause or mission.
- b) Abstract Logos:In common words, Abstract logos are the mixture of type and logo which tells “Here’s what we stand for”. These logo designs tend to describe their message through loose, figurative elements of design and play off abstract themes that relate to the firm or organization’s overall business or vision.
SamparkInfoways is a graphic design agency that specializes in Graphics and website design. We love to work with brands with a vision. We are expert to develop the visual identity and providing digital design solution. We can help you with anything from logos to corporate branding or Digital marketing, we are a complete IT Solution provider.
