After you’ve set everything ready for your business to take off – you might feel the need to create the perfect type of logo design to represent your business or brand.
If appropriately designed, your logo design will generate positive associations between your brand and target audience, in the form of a visual cue.
After you’ve decided to make one for your business, you may get confused as to what type of logo design would be suitable for your brand- its mission and values.
Logos are a combination of typography, colours, graphics, and images. Each and every type of logo design gives your brand a different feel. And since a logo is the first thing new customers see, you should ensure to get it right.
The logo selection process is tedious; much effort has to be out in finding the right font, layout, images, colour palette, etc. for it. Hence, to make the selection process easier and painless for you, we’ve formulated a list of the different types of logo design that might be the best fit to represent your business.
Table of Contents
1. Lettermark Logos
Lettermarks are those types of logos that comprise of letters – generally brand initials. E.g. HCL, NDTV, HP, BBC, CNN, ITC, HBO etc. These all are the initials of a few popular and established businesses having rather lengthy names. The long form of NDTV is New Delhi Television, HBO is Home Box Office. You might observe that their business names have 2 or 3 words, so they’ve each turned to using their initials for brand-identification purposes. Having these long brand names makes perfect sense for them to use lettermark logos to represent their organizations.
A lettermark is a typography-based logo that consists of a few letters, usually a company’s initials. The main quality of a lettermark logo is its simplicity. By using just a few letters, lettermark logos are useful at streamlining any business’s brand if they have a long name. For example, just think about how easy it is to say and remember – IGNOU versus the Indira Gandhi National Open University?
As the focus is on initials, you may need to choose or create such a font for your logo that it not only goes in line with what your company does, but also is legible when you print it on business cards. If in case you aren’t an established business already you might as well add your full business name below the logo so people can start to learn who you are right away.
Only consider this type of logo design if your business has a long name. Shrinking the business name into initials will help simplify your design and in turn customers will have minimal time recalling your business and your logo.
You can have a look at Sampark Infoways’ Logo for instance.
2.Wordmark Logos
Similar to a lettermark, wordmarks are types of logo designs that are typography-focussed highlighting a business’ name alone. Think of Zomato, Paytm, Visa and Coca-Cola. Wordmark logos perform really well when the company has a crisp and distinct name. Google’s logo can be considered a great example of this. The name ‘Google’ itself is catchy and memorable and when combined with powerful typography, the logo helps create robust brand recognition.
If you’re a new business and your brand’s name is short and catchy enough that can stick in customers’ minds, using a well designed wordmark logo would be a good decision. This will make your brand stickier. Wordmarks shouldn’t be used if your brand name is too long as the logo can look messy and cluttered.
Also Read: Why Branding is Necessary
3. Brand Marks
Brand marks also known as pictorial marks are those types of logo designs that consist of a graphic symbol or icon that at most times represents a real-world object. Brand Marks are logo icons that are simple, minimal and straightforward, like the outline of an ice-cream or a tree. Brand Mark logos tell the story of what a particular company does. E.g. the logo of Dropbox.
Brand mark logos are simple, clear and easy to remember. If you offer a specific service or product, an image or graphic representing that will communicate a quick, clear message to your audience. E.g. the logo of California Almonds
Also, the minimalism of the design will translate perfectly when resizing your logo across various branding materials like business cards or letterheads.
Before going for a brand mark logo, you should identify the one your business does really, really well. Think of Twitter, its brand mark logo suits the company well because it’s a bird, which instantly reminds people that the company tweets. If your business already has some traction, or if you particularly deal in one product or service that can easily be represented by an image, then a brand mark logo could be a great choice for you.
Or if like the mega giant Apple, your business name too represents a real-world object, then you can also use a brand mark of that same object.
You should choose your brand mark cautiously if you are a new business or do not have many followers yet. While a brand mark is generally the hallmark of companies that could be considered iconic, a new business need to first be established enough to get recognized. Otherwise, its brand mark logo may not communicate effectively about the business to its audience. This way people will lose interest in that brand.
Businesses should also bear in mind that if its planning on expanding its product line to a diverse range of objects, their brand mark logo may misrepresent what they actually do.
4. Abstract Logo Marks
Abstract marks are specific types of logo designs and brand marks. Instead of being a recognizable image of a real world thing—like an apple or a bird, it’s an abstract geometric form that represents your business. To cite some few famous examples, it includes – the Pepsi divided circle and the strip-y Adidas flower. Like all logo symbols, abstract marks perform really well because they condense your brand into a single image. Instead of being constricted to a picture of a recognizable object, abstract logos give you the liberty to create something truly unique to represent your brand.
The advantage of an abstract mark is that you’re able to communicate what your company does symbolically, without considering on the cultural implications of a particular image. Through colour and form, you can give meaning and cultivate emotion around your brand. E.g. the swoosh logo of Nike implies movement and freedom.
Abstract marks help you to create an entirely unique image for your business, but are it can only be appropriately deigned by design professionals who understand how color, shape and structure combine to create meaning.
We, at Sampark Infoways – a premier logo design company in Raipur have with us highly skilled and experienced graphic designers who can invoke innovation and symbolism to create flagship abstract logos. Visit here for more details.
Also Read: The Importance of LOGO for Company or Business
5. Mascot Logos
Mascot logos are generally those types of logo designs that involve an illustrated character representing a business. Often colourful, cartoonish at times, and fun most of the times; the mascot logo is an amazing way to construct your very own brand spokesperson or representative.
Mascots are simply made illustrated characters that represent your brand. One can think of them as the ambassador for a business. Famous mascots include the Amul’s Polka Dot Girl, KFC’s Colonel and McDonald’s Clown. Mascots are suitable for brands that want to create a wholesome atmosphere by appealing to families and children. These types of mascots are also used at sporting events and create a great dynamic environment by getting involved with the audience.
A mascot will work best if you’re trying to appeal to young children or families. One big advantage of a mascot is that it can stimulate customer interaction so it’s an amazing tool for social media marketing as well as real world marketing events. Think of how many people would want to take a selfie with the Amul Girl?
6. Combination Logos
The name itself explains the concept well. Combination logos are those types of logo designs which incorporate or combine – both images and typography into their design.
Combination logos comprise of any combination of graphic/image and words that suitably go well with each other. Combination logos can sport a pair of letterform with a mascot, a monogram with an abstract image etc. It is up to you to decide what combination speaks for you the most.
One benefit of combination logos is that you get both symbols and letters at your disposal to craft a versatile logo and clear brand message that sticks.
Having a combination logo also allows easy rebranding. E.g. your company name combined with an image (abstract or otherwise) will be associated as one. Eventually your customers seeing just your symbol can still immediately think of your brand.
Think of how Nike is instantly recognized with their infamous “swoosh”; while their original logo is their name combined with the swoosh image, their products are often branded with just the swoosh and they are instantly recognized.
You may choose to consider this type of logo design if your business is fairly new. Combination marks would provide your audience multiple visual cues when they come in touch with your business, this would help them to remember you, and what you do – over time.
They’re also an amazing option if you want to trademark your logo, as pairing symbols with text will allows you to create a unique image.
These types of logo designs shouldn’t be excessive. Think of how you want your name and symbol to work together. While designing such type of logo keep your design clean and on-point.
7. Emblem Logos
An emblem logo comprises of font inside a symbol or an icon, like in case of badges and seals. Emblem logos tend to have a vintage appearance about them that can generate a striking impact, thus they are generally the preferred choice for many schools, government organizations and agencies. The automobile industry also uses emblem logos. Some automobile companies have a classic style, while some have effectively modernized their traditional emblem according to the 21st century look. Some examples of Emblem logos would be Starbucks, Harvard University, Warner Brothers, BMW, Harley Davidson etc.
Summing it up!
So these were the different types of logo designs you can choose from to best represent your business. Just make sure your logo doesn’t overdo things and is visually clean and succinct.
If you’re looking for experts who can provide you attractive logo designs for your business, Sampark Infoways might as well be your best bet.
Check out the website to know more about us what services we offer.
