When you search for something in search engines, it gives you two types of result:
- Organic search
- Paid search
The method of acquiring traffic from search engines is either Organic Search or Paid search.
Organic search and paid search are the two equally important factors to gain the traffic but so much different in all the aspects.
Organic search:
Let us start with organic search:
you all must be familiar with the term, SEO i.e. Search Engine Optimization, while asking a question in any search engine, it gives the result in form of ads and links. These links are basically the most popular pages for your answer and these links are the result of organic search. The links you see in your page are listed as the most on top according to their key notes to the least popular at bottom. The key points to be listed on the top of SEO are in our previous blogs https://blog.samparkinfoways.com/2019/09/keys-points-to-search-engine.html
Organic search traffic comes from the search engine when someone finds the business link on any search engine. It is totally dependent upon the Search engine optimizations and strategies. One don’t need to pay to get the traffic if the content is so catchy and valuable.
Traffic that comes from people finding your links among these results is classified as “organic search” traffic or just organic traffic.
Organic search traffic is considered to be the most valuable traffic source. 33% of clicks from organic search results go to the very first listing on Google. So your key content and title should be so attractive to get the traffic. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.
Paid search:
Now the Paid search accounts are those that companies have paid to appear at the top of search results (above those that earned their page-one spots organically.) Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
When you search for something in search engine, they shows the number of links as of result, and one at the top of all with some yellow box in which “ad” is written. It is so small that people don’t usually notice and many of people don’t know that is the advertisement.
The paid search algorithm is actually called SEM i.e. Search engine marketing.
When someone search for a question in search engine, they click on the uppermost link shown to them, and that’s what search engine marketing plays with. It makes the ad visible to the top most among the list and gives so much traffic to the link.
For these reasons, paid search has been more popular in recent years as organic search has become more competitive
Rather than having to wait patiently for your SEO to build up, you can pay for the chance to get seen on page one of Google immediately. You can get to know more about paid search here: https://blog.samparkinfoways.com/2017/08/google-adwords-or-double-click-which.html
