Content syndication and how is it beneficial for getting traffic
“Reposting and republishing a content from your website to another place is called content syndication”
Content syndication plays an important role in content marketing as well as reaching or getting traffic to your site.
Content syndication is a web based strategy of republishing content from a site to third party site. It is taking the content which you have already published on your website, and reposting it somewhere else. It is very much effective for getting a good organic traffic to the blog or content with proper giving credit or posting a link of the site from where the content has been taken.
Often it is misunderstood with duplicating the content, but here the length of content doesn’t matter. The length of content which has been copied should be anything, i.e. you can take the whole content or the half or the smaller part of content. And even the content can be anything, the blog, article, info graphics, videos, anything, just mention the site from where you have copied the content.
Now what comes in our mind first here is “what if we penalized as content duplicacy?”Blocks of content that are similar or match each other across domains or on the same domain qualify as duplicate content. They are called as dupcons (duplicate+content) so these are usually flagged as deceptive or non malicioius, so that they don’t get the higher rank than original content. But it is necessary to tag a canonical link or give a canonical tag to your content if you have copied your content from anywhere; this will help you to not get penalized from the copyright or content duplicacy terms.
So the adding of canonical link or tag is important for your copied content so that you can get the equal rights as the original content is getting except of getting higher ranking to the search engine optimization.
Like if you have any content taken from some other place, you can simply write below the content that “this content is originally from ____ site” or “refence taken from _____ link”
Actually this is beneficial for both the parties, i.e. the party using the content, as well as to the party whose content is being copied.
Party or site which is taking the content: content syndication is helpful here because it will give a fresh content and this will improve your audience and according to the search engine optimization you’ll get the same audience as the original content is getting.
The party whose content is being copied: content syndication is mainly important for this party only, because this party who is copying the content will give the canocinical tag or link of this party in their content, so the audience that syndicator is getting will see the link attached and hence the reach of this party will be increased.
Syndicating content works best for those who want to get their ideas and brand in front of bigger audiences.
Why should you try it?
You have excellent content but not getting enough of reach and traffic. So I is necessary for you that you content should be published in third party site. Your ideas are basically getting wasted as you are not getting enough of audience to see you content, so the third party content syndication will be the best option for you to attract the audience. Syndication websites have usually large number of followers and this is beneficial for you if their large number of followers plus the audience there will see your content. This will give you high reach and help you gain your targeted audience too.
“This content syndication usually works on the barter system, as the both parties get benefit by helping each other”
