Now that the mobile era is here, today we are able to see ever increasing numbers of mobile users than desktop users.
Hardly anyone exists in this era who doesn’t use his/her smartphone for day to day activities. The impact and influence of smartphones in our daily lives and activities can’t be ignored or denied.
Mobile phones, since their inception, have changed drastically from a run of the mill communication device to an advanced multitasking gadget that aids individuals and businesses with its unique characteristic features.
This only has been possible by the grace of consistent progress in computing technology, access to high-speed internet and through innovation in the mobile app development.
So in this blog of Sampark Infoways, let’s have a closer look at how Mobile Apps have revolutionized digital mediums and the reasons why Mobile Apps are important for your business.
Mobile Apps- The Onset of a New Digital Revolution
A mobile application, also referred to as an app, is a kind of application software designed and developed to run on a mobile device, such as a smartphone or tablet computer. These are usually small and individual software units with limited functionality.
The way humans feel and interact with computers has changed significantly by mobile apps. Not long back, people used a desktop to check their personal mail or access the internet, but now, all such computing tasks are done via mobile phones.
From booking tickets to our favourite destination, paying bills in an instant, to going on live from anywhere at any time, these are some things which our ancestors could never think of. A big credit for enabling technology on our fingertips goes to all top mobile app development companies.
At this date, there are billions of mobile apps on Play Store and App Store. People are increasing their usage of apps and wanting more and more innovation that could improve their lifestyle.
Mobile apps are usually seen in industries like communication, ecommerce, entertainment, health care, social media, banking, and education.
Mobile app development companies are always on their own toes to keep up with the demands of their customers as they look for most updated apps.
[Like Sampark Infoways– we’re a leading mobile app development company in Raipur that develops secure, reliable and functional custom mobile apps for Android and iOS mobile platforms. All our expert solutions are configured according to your requirements. ]
With time, businesses have understood the need to effectively utilize mobile channels to attract customers as mobile apps have started to become the dominant medium of digital interaction.
The modern users, regardless of whether they use a mobile, tablet or any other smart devices- they generate data and this is one of the reasons why mobile applications have generated such a prominence in the current business economy.
Some businesses choose to employ both mobile applications and websites, while other companies choose any one of them. The selection between mobile apps and websites depends on their cost, usability, required features, the audience they serve and the company’s objective.
But creating a mobile app isn’t enough, you also need to effectively optimize your mobile apps and websites to improve user experience and enhance their conversion rates. This way you can make the most of your investment.
Studies claim that users prefer mobile apps more than mobile websites. This is also one of the strong reasons to create mobile apps in order to reach out to potential (and existing) customers.
Regardless of what your business is, a mobile app assists in getting and retaining customers. Users use web to search for a service or product. What if your business is set up online and accessible on the internet, and as a cherry on top you have a mobile app that users can download on their device.
If you have a mobile app for your business, it will have a better reputation and reach among the users. Through mobile apps clients can interact with your business on the go.
7 Reasons why mobile apps are beneficial for your business-
1. Provides Value To Your Customers
When you run a business, you need to increase the engagement you have with your customers when they come looking out for products or services.
A company’s many discussions are focussed on how to narrow down into the best possible way to encourage its engagement with the customers.
Better interaction yields a better promotion of sales, but you need to ensure that you provide a certain value to your customers which can be found only with your organization and its offerings.
So why mobile apps are the best option for this? Check this out: McDonald’s (An American multinational fast food chain) uses their mobile app to offer discounts and combos exclusively for the customers who are registered into their app.
This motivates the customers to buy fast food items from them. This also speeds up the entire food ordering process resulting in an enhanced customer experience.
A Mobile App like this once incorporated into your strategy will play a large role in digitization of your business.
2. Helps in Brand Building
You might have seen key rings, calendars, posters and billboards that have branding and advertisement messages on them. Businesses try to have their logos on such mementos in order to advertise their products or services.
Now since we’re in the digital era, these memorabilia have been replaced by mobile apps.
One of the most important features of mobile apps for business is that, it provides awareness and recognition of your brand to the customers for a better communication.
Mobile apps help businesses to regularly interact with their target market, sow the seeds to grow trust and belief between them and their customers.
Mobile apps strengthen and educate the customer about your brand. The more a customer believes in you, the more he/she will listen to you and your sales pitches, and eventually commit to your brand.
3. Works as a Great Marketing Tool
Mobile apps are an incredible marketing tool that helps your business get ahead of its competitors. It helps you ditch traditional mediums of marketing including pamphlets, brochures, and try out innovative promotional activities via digital mediums.
Mobile Apps help you offer information about new product/service launches, offers, discounts, orders, newsfeed etc. A mobile app is capable of doing all aforementioned things quite efficiently.
Also, through the feature of push notification, popularity of mobile apps as a great marketing tool has skyrocketed drastically.
Push notification helps you to send snippets of communication to users in an alert form about any coupons, discounts, offers, etc. Doing this will help you improve your product sales and revenue generation.
4. Increases Customer Loyalty
The most important reason for using a mobile application for your business is that it lets you directly interact with your customers. This helps you cultivate high customer loyalty.
A nice interaction with customers is needed for improving brand loyalty and to achieve this, mobile app features like in-app purchases, notifications, and ads help a lot.
Mobile App features make a great impact on customers as compared to social media adverts, marketing emails, and other traditional marketing methods like a street banner.
5. Improves Customer Service
Customer service is the backbone of every business and often it determines the fate of its future. No matter how superior your products or services are, you won’t be able to boost your sales without having a flagship level customer service.
One of the primary reasons why mobile is beneficial for your business is that it can improve your customer service, apart from boosting your product sales and business visibility.
It ensures an identical presentation of products or services every time users access it. Through app users can get help instantly by contacting customer helpline through messages, call and email. They get to reach 24×7 customer support, report issues, adjust privacy controls, get access to relevant FAQs and help topics etc.
6. Improves Accessibility
Before the advent of mobile apps, businesses used to face complexity in reaching their target audience on various platforms at the same.
Thanks to mobile apps, business can offer great exposure on multiple platforms at the same time.
As mentioned above, businesses can also dispatch various promotional offers via push notifications from any location. It prompts customers to open the app for getting more information regarding new offers.
If they like what they have been offered, they can purchase the products if the deal is suitable.
7. Helps in Gathering Customers’ Details
Expert mobile app development companies integrate the right data analytics tools into mobile apps to help businesses explore users’ activities during their interaction with the mobile application.
Gaining access to details about users’ activities during interaction with the app also helps businesses gather vital details about customer preferences, behavior, etc.
It assists them in formulating a goal-driven business strategy. Based on data, they can formulate more powerful online marketing campaigns to increase the sales of their products or services to earn huge revenue.
Also Read: What is App Store Optimization?
Conclusion
A mobile app may not give you instant results, but it surely will make it future ready. As mentioned earlier, mobile app will also help you in establishing a strong brand presence in your industry.
But building a mobile app isn’t as simple as building a website. You must have a thorough knowledge of various mobile platforms and necessary coding languages.
It is recommended that you hire mobile apps development experts in order to create effective mobile apps.
Sampark Infoways offers premium and effective mobile app development services in the industry. Since our inception in 2010, we have developed a leading stronghold in the IT space.
For further details, you can visit our website here.
